Media, movies and televisión often influence peoples's behaivor in some some aspects: as a way of thinking or acting. Although media doesn't make compulsory agreements with consumers, there are affectively some patterns that people tend to copy in their behaivor.
One clear example is about physical appereance. Almost all movies and T.V. channels are full of both beautiful men and women, who have "perfect" bodies and faces. So, people like the way they resemble physically perfect and suggesting that beauty is what really matters nowadays. Then, people try to be like those beautiful characters by buying a lot of make up or a lot of clothing.
Another example of influencing behaivor is a missunderstood idea of what success means. Quite often, media transmits a lot of contents and commercials where all we can watch are announces of cars, material possesions and so on. Those advertisements suggests that if we own that car, house, device, or whatever, we will be immensely happy but eventually we won't stop consuming in an eager behaivor of always desiring more.
Incitation to some bad or not adapted conducts can be regarded as one of the worst issues in people's changing behaivor due to media influence. In this case, is violence which plays an important role. Many T.V. series and movies have high content of violence and it can be suggested that violence is a well pattern to resolve problems or behaive in real life. In the same way, sex it is always depicted with a distotioned idea of an act without consequences.
In addition, a final influence one people´s behaivor could be the falseness of happiness. Nowadays, it seems that media is imposing a trend of happiness without effort or without trouble. That is to say, that everything should be perfect, leading people's behaivor to a certain area of invulnerability. As a result, some people are forced now to fake self-assurance, or happines, without being conscious of the inner-side comprehends contrasts as well.